Indonesia’s AI Revolution: How It’s Leading the Charge in Southeast Asia
If one had asked us a couple of years ago about Artificial Intelligence and its advantages and that Indonesia would lead that race, it would have raised doubts. In the last two years, Indonesia’s adoption of AI-based solutions is testimony to its future-forward approach.
Several industrial sectors of the global economy employ AI-based solutions in their operations, and over 92 per cent of the workforce in Indonesia’s economy is implementing generative AI tools to help businesses improve and streamline operations.
The enterprise-wide adoption of AI solutions and its diverse implementations are helping businesses not only to become agile in the evolving landscape but also become beacons of innovation and new opportunities. Today, AI is no longer exclusive to major players, we are seeing traditional industries like telecommunications, education, banking and finance, and more evolve at a breakneck pace due to AI-powered solutions.
The Widespread Impact of AI on Indonesia’s Industry
The implementation of generative AI tools is already creating a sizeable impact in Indonesia’s market. We see tech conglomerates like GoTo Group reaping the benefits of the first mover’s advantage. Its engineers utilising GitHub Copilot to assist them in automating the coding process helps them improve operational efficiency and further helps in increasing their productivity.
This not only pushes the business forward but creates an ecosystem that helps the team focus on innovations that can help it create new opportunities in Indonesia’s thriving tech landscape. This is a clear example of AI innovation in Indonesia.
Another critical sector that is being reshaped is the telecommunication industry. Telkomsel, one of Indonesia’s leading mobile operators has unveiled Veronika, an AI-driven virtual assistant that is creating an impact in its customer service. Today, we see that Veronika is improving customer satisfaction, this has resulted in an increase in self-service rates from 19 per cent to 45 per cent.
This implementation of AI-based solutions creates the right environment for companies to explore the impact of AI-driven customer service irrespective of their industries. However, it is not just telecom or tech companies that are implementing AI solutions.
The banking sector is noticing enhanced operational efficiency through its adoption of AI in its internal processes. Banks like PT Bank Pakyat Indonesia, one of Indonesia’s largest state-owned banks are utilising AI-powered search engines and content creation is helping it to serve its customers with precision.
These are just some of the examples of how AI applications in industries are driving its digital economy while opening new opportunities.
Indonesia’s Focus on Scaling AI Technology
With Indonesia taking positive strides in steering the region towards an AI-driven future, it is attracting interest from global tech giants like Microsoft, AWS and IBM to help the country achieve its long-term goals.
The existing AI infrastructure and talent pool in the country coupled with large-scale investments from global tech companies will help create a fertile innovation climate that will help businesses to scale their operations with AI-powered solutions. With Microsoft already committing to launch its Indonesia Central Cloud region that will help faster AI application and deployment.
Today we see sectors like smart cities, healthcare, supply chain management and more already in an advantageous position with AI applications. AI can help businesses not only improve and streamline their operations but also reduce any redundant overhead costs. With AI fueling Indonesia’s economy in its digital transformation journey, the message is clear for business leaders. The time to adapt is now.
The World AI Show on 8-9 July 2025 at JW Marriot, Jakarta, presents the perfect opportunity for leading industry leaders, technocrats, government officials and innovators to discuss Indonesia’s AI-driven digital transformation journey.
To be a part of the event, enquire now: https://worldaishow.com/indonesia/